Anne + Camp
BRINGING ADVENTURE INDOORS
CATEGORY
Branding
Packaging
DESIGNED AT
Freelance
DATE
2016
Anne + Camp is a childhood provisions company founded in Nashville, TN by husband and wife, Nate and Shay. The mission, enable kids to dream up adventure with items that respect the classic and simple styles of parents. The company launched in 2016 with The Miller Teepee, a simply and smartly designed classic white kids play tent, and will expand with additional products as the brand grows.
When I was creating the mark, I knew that Nate and Shay had big dreams for the line of products that Anne + Camp will produce, so I knew I needed to create a mark that could work on everything from a giant canvas print to the small icon that would be seen throughout their social media channels. I wanted to work with creating a representative monogram of their first product, the Miller teepee.
For the typography selection for the brand, I went with a family called Rubik. It felt soft enough to be appropriate for a kids lifestyle brand, but also reminded me of old National Park Signs. It’s quite close to a mono family too, so it’s super flexible in lots of different situations.
