Fall National 2018

EVENT DESIGN / BRAND IDENTITY

If you don’t work for Target, describing Fall National can be kind of tricky. It’s basically a big, week-long party with team members you know well, and lots of fellow Targeteers you’ve never met, mix in a few musical performances, speeches by the executive leadership team and renowned guests from several areas of expertise, and boom! You’ve got Fall National. The annual celebration invites Target team members from across the country and globe to reflect, rally and celebrate ahead of our busiest time of year.

I was tasked with creating visual assets to accompany several different experiences throughout the week, like a graphic for a “print-your-own” silkscreen booth, some graphics for merch, and some graphics for exhibitions staged throughout Target HQ.

CREATIVE DIRECTION
Lily Dzubay
Cherri Macht
Mary Lou Wichlacz
Travis Robertson

DESIGN
Riley Carroll