Fall National 2019

If you don’t work for Target, describing Fall National can be kind of tricky. It’s basically a big, week-long party with team members you know well, and lots of fellow Targeteers you’ve never met, mix in a few musical performances, speeches by the executive leadership team and renowned guests from several areas of expertise, and boom! You’ve got Fall National. The annual celebration invites Target team members from across the country and globe to reflect, rally and celebrate ahead of our busiest time of year.

I got to work with the experiential marketing team to come up with the visual identity & direction for the 2019 Fall National meeting. Using playful shapes & a bold color palette, the visual concept was inspired by the idea and feeling of coming together & celebrating as a team.