Target
RedCard
BRAND IDENTITY / CAMPAIGN
The RedCard is is a no-annual fee store card that rewards Target’s most frequent and loyal shoppers with a 5% off Target in store or online purchases. Our team was tasked with reimagining all things RedCard including the design of the card suite itself, in-store marketing, print design, and a full campaign around the re-launch of the RedCard.
DESIGN
Riley Carroll
Anthony Lane
ILLUSTRATION
Eight Hour Day
PHOTO
JUCO
CREATIVE DIRECTION
Aaron Melander
ART DIRECTION
Jon Erickson
Brian Holt
COPY
Aaron Muther
