Lego x Target

For the 2020 Holiday season, Target & The Lego Group came together to create an assortment of over 300 products that embodied Target & Lego’s long-standing partnership, and our shared values of inclusivity, optimism and joy. The result? A reimagining of the LEGO brand’s colorful bricks into a curated assortment of lifestyle items guests can wear and use every day to celebrate self-expression and togetherness this holiday season and beyond.