In 2025, Target partnered with Woolrich for a limited-time collection of reinvented classics rooted in heritage and designed for the adventurous spirit. The collection brings together two design-driven brands deeply rooted in style and storytelling. The result? A collection that celebrates the joy of outdoor living, the versatility of adventure-ready fashion and the emotional pull of nostalgia. We were tasked with creating the brand identity & packaging for the entire collection.
TARGET X
WOOLRICH
CLIENT
Lead Brand & Packaging Designer
SECTOR
Design Partnership
SCOPE
Brand Identity, Packaging, Pattern, Illustration, Store Experience
CREDITS
Creative Director: Steve Jockisch Associate Creative Director: Glenn Madigan Design Team: Riley Carroll, Mandy Mills Art Director: Anthony Lane Copywriter: Erika Voeller Production Designers: Julie Hoogewerff, Laura Downs PM: Kelly Skaalerud, Sarah Ziesche Photographer: Clettis Wright Retoucher: Kern Nickerson
