For the 2020 Holiday season, Target & The LEGO Group came together to create an assortment of over 300 products that embodied Target & LEGO’s long-standing partnership, and our shared values of inclusivity, optimism and joy. The collection took the iconic design of the colorful LEGO bricks into a curated assortment of lifestyle items guests can wear and use every day to celebrate self-expression and togetherness for all holiday seasons to come.
TARGET X
LEGO
CLIENT
Lead Brand & Packaging Designer
SECTOR
Design Partnership
SCOPE
Brand Identity, Packaging, Pattern, Illustration, Store Experience
CREDITS
CD: Steve Jokisch AD: Kat Eradi Design: Riley Carroll, Ashley Hohnstein, Dawn LeBail PD: Mary Beth Running, Joe Danger Copy: Erin Duffey Photo: Jessica Pettway, Ben McKean , JUCO Photo / Style: Beth Lowry, Sheilla Sajady, Graham Hall, Emily Reile Store Exp: Genevieve Luckel, Laura Qvale, Catherine Polacek, Jennifer Hendrickson, Selina Larsen Lego Team: Kathleen Lin Wo, Merethe Petersen, Wella Tan, Brian Bowler Photo
