Boots & Barkley has been helping pet owners celebrate and care for their furry friends for over a decade. As pet ownership grows, Target set out to refresh this Owned Brand in an effort to keep pace with an ever-evolving product assortment and other national brands. Launched in 2025, we developed an entirely new identity while building on name recognition, inclusive of a new logo, tagline, color strategy, photo style, and a library of expressive pet illustrations.
BOOTS &
BARKLEY
CLIENT
Lead Brand Designer, Illustrator
SECTOR
Corporate Owned Brand
SCOPE
Brand Identity, Packaging, Pattern, Illustration, Store Experience
CREDITS
CD: Steve Jockisch ACD: Glenn Madigan Design: Riley Carroll, Jeffrey Iacoboni, Anthony Lane Copy: Erika Voeller PD: Darin Rieland, Tracy Hogenson PM: Beth Simmons Creative Producers: Ali Adams, Angel Paulson Pets Illustrations: Alice Bowsher Flavor Illustrations: Riley Carroll
