Imagine stepping inside a larger-than-life snow globe as snowflakes swirl. Nearby, a hallway of Star Wars lightsabers casts a dazzling glow, emitting those famous sound effects as you stroll across light-up floor tiles. And all around you, incredible gifts and treats you can buy with a quick scan of your phone. You’re not dreaming—you’re in Wonderland! I worked with the Experiential Event Team to create a flexible brand identity for the event. I ended up creating a few logo lockups & a custom typeface that could be used for signage throughout the event.