The
House

Located in St. Paul, Minnesota, The House is one of the world’s largest outdoor gear retailers, and also the Twin Cities’ go-to retailer for all things action sports. Since 1982, The House has been passionate about equipping everyone from weekend warriors to sherpas with the best outdoor gear on the planet. I worked with their in-house team to rebrand them in an effort to better stand out amongst their competition, and to give them something they could use for years to come.