Target
Clean

Target Clean an initiative started by Target to help guests find products don’t contain harmful chemicals that are somtimes found in different product categories. You can find the Target Clean icon in stores throughout these categories: beauty, household essentials, baby, health care, and pets. First came developing the logo for the collection of products, then came developing a pattern. I got to work with Steve Wolf to create a proprietary, repetitive pattern that could be used seamlessly in stores for a fresh store experience.