Target
RedCard

BRAND IDENTITY / CAMPAIGN

The RedCard is is a no-annual fee store card that rewards Target’s most frequent and loyal shoppers with a 5% off Target in store or online purchases. Our team was tasked with reimagining all things RedCard including the design of the card suite itself, in-store marketing, print design, and a full campaign around the re-launch of the RedCard.

DESIGN
Riley Carroll
Anthony Lane

ILLUSTRATION
Eight Hour Day

PHOTO
JUCO

CREATIVE DIRECTION
Aaron Melander

ART DIRECTION
Jon Erickson 
Brian Holt

COPY
Aaron Muther