Favorite
Day

PACKAGING / BRANDING

In 2020, Target introduced Favorite Day to its ever-growing portfolio of owned brands. Favorite Day features more than 700 high-quality, carefully crafted items across bakery, snacks, candy, premium ice cream, cake decorating supplies, beverage mixers, mocktails and so much more. Favorite Day is all about indulgence, created to help you make time for delicious moments, whether taking a second for yourself or enjoying with those you love.

CREATIVE DIRECTION
Ariel Carter

ART DIRECTION
Anthony Lane

DESIGN
Riley Carroll
Ashley Hohnstein
Adi Bose

ILLUSTRATION
Young Jerks

COPY
Erin Duffey

PHOTO
Jessica Pettway
Ben McKean 
JUCO