Knoll + GBI

CREATING AN EXPERIENCE

CATEGORY
Print Design
Event Experience

DESIGNED AT
GS&F

DATE
2017

 

 

GBI is Nashville’s official Knoll furniture dealer. In 2016, they asked our team to develop print and digital promotional items with the design sophistication worthy of the Knoll brand. The targeted architects and interior designers received an email and print invitation that reflected both the elegance of Knoll and the remarkable growth of Nashville’s design community.

We used the Knoll Eclat Weave pattern, originally designed in 1974 by Anni Albers, throughout all promotional pieces. The pattern has an incredible versatility because of the amount of different geometric elements used throughout.

We were able to lend Knoll furniture to six Nashville photographers to take photos of. Each photographer interpreted the furniture from their own perspective, the only guideline was the photo had to be in black & white. We had giant posters of the photographs used throughout the campaign hanging in different spots during the event. 

DESIGN TEAM
Ryan Scott, art director
Jacob Fields/Adam Pawlowski, writers
Neely Tabor, creative director
Gregg Boling, executive creative director
Marty Penton, production artist
Leslie Torrico, production manager
Julia Perkins, project manager
Stephen McAllister, general manager

PHOTOGRAPHERS
Cody Bennett
Brooke Boling
David Braud
Riley Carroll
Blake McClure
Nick McGinn
Nick Swift
Brett Warren

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