The Eastland

THE NEW ART DECO

CATEGORY
Type Design
Signage

DESIGNED AT
Sideshow

DATE
2016

The Eastland is a mid-century, art deco inspired apartment complex in Nashville, TN. Tucked away on a quiet side street in East Nashville, the Eastland melts into the fabric of this residential community. Designed and constructed to stand the test of time, the brick facade embraces a modern nod to an art deco past. They came to Sideshow for a custom sign, and we ended up creating a custom wordmark that reflects the aesthetic of the building.

We started off with custom typography inspired by the letters common seen in the art-deco period. While working with the mark, we pushed it a bit and ended up with a system of marks that can be used in lots of different situations. The final mark shown below is the one we ended up using for signage because of the elegance of the negative spaces and bold strokes that still allow for the letters to be read from a far distance.

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