Belle Blume

BRAND IDENTITY + PHOTOGRAPHY

CATEGORY
Branding
Photography

DESIGNED AT
Freelance

DATE
2016

Belle Blume is a floral design company based in Nashville, Tennessee. Their arrangements are beautiful, refreshing, and personally curated by the founder of Belle Blume, Erin Holt. She has an incredible eye for pairing flowers, and decided to go all out and start her own business. Erin is a Swiss American and wanted the brand identity to reflect her heritage. She came up with the name and left the rest up to me.

For the mark, I was really inspired by the simplicity & structure of old European trademarks. I wanted to create a mark that represented the simple but complex nature of Erin’s arrangements, but at the same time visually represented her Swiss heritage. If you look at it close enough, you see the overhead view of a flower blooming from its flower pot.

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